Elizabeth Pearson will speak at FutureTech Expo Dubai 2026, a cross-industry conference bringing together senior decision-makers, enterprise leaders, investors, founders and innovators working across AI and emerging technology.

Her session will examine why AI transformation programmes stall or underperform, not simply because of technology, data or infrastructure, but because leaders underestimate the organisational behaviour, decision-making and cultural dynamics that determine whether AI is adopted at scale.

Drawing on her experience leading enterprise AI transformation and advising executives on adoption, governance and organisational readiness, Elizabeth will explore what leaders must do differently to turn AI investment into sustained organisational performance. Dubai - FutureTech Expo